Jason Gerber & Sarah Blue Winslow
Meet Jason Gerber and Sarah Blue Winslow: The dynamic duo behind Bohemian House’s video features, which have captured the essence of the restaurant, culture, cuisine and character even before it opened its doors.
Why/How did you choose your specific craft?
Jason: I was always pretending growing up. Rarely was I present in reality; instead, if we were driving cross country, I was in hyperspace fleeing to a hidden smugglers base in an asteroid field. Filmmaking is like getting to pretend for a living. When I bought a video camera and realized that I could take my imaginings and show them to others - that is when I chose filmmaking.
Blue: I’ve always been artistic, and been called a “creative,” but when my parents bought a camera for me when I was thirteen, I knew what I wanted to do. Since then, it hasn’t changed much.
What excited you about the Bohemian House project?
Jason: I love food. I like stories about food. I like TV shows about food. I even made a short film about a chef and restaurant owner and their plan to kill the food critic to avoid a bad review. So, when the opportunity to work with BOHO popped up, I was excited, and after I met Chef Jimmy and spoke to Dan Powell about the vision and core values of the restaurant, I was enthralled. It was such a good match. The team isn't just cooking food, they are craftsman, creating an experience and a mood, and telling stories with the space and the food - which is what I am always trying to do with video.
Blue: In a way, I felt like I was becoming more of a part of our city by helping, even in my small way, to create this experience for people to call home. Now there is this solid place (the restaurant) that I can show people - “I helped make that exist.” ...But mainly I was just excited about the food. ;)
What was your inspiration behind your work at Bohemian House?
Jason: The values of BOHO are what we started with. For instance, community is huge part of the BOHO experience, so featuring the creation process of the tables that people would dine at made sense. With any project, the best way to go about it is to let the themes and needs of the story you are trying to tell dictate how you create.
Blue: We definitely had to pull heavily from the Bohemian culture. Besides the food, the Bohemian colors and community experience are represented the most of our videos.
What’s integral to the work of an artist?
Jason: I’ve thought a lot about this and I think continually creating is what is needed. It isn’t about genius or inspiration; it is about doing the work and trying to close the gap between what is in your head and what ends up on the screen.
Blue: Taking time to find out what you’re good at and what excites you.
What’s your secret for staying true to your individual style?
Jason: I don’t know if I have a style yet. Perhaps a better way of saying this is that I truthfully don’t know if I have found my voice as a filmmaker. Perhaps I’ll never find it. Generally, I know what I like and I can imagine finished products in my head. If I can come close to tangibly creating what I’ve imagined, then I feel like I’ve succeeded.
Blue: Communication. I’ve found, for the most part, if I can successfully communicate why I am doing something, then everyone is happy.
Professionally, what does the future of your business look like?
Jason: Speaking for both Sarah and I, we are planning to move away from being individual filmmakers and re-branding ourselves as a (hopefully super) filmmaking duo. Sarah is an incredible filmmaker and I love working with her. We elevate each other’s work. We plan to continue making commercials and promos for business of all sizes and on the way, keep on working towards the goal making feature length movies.
Jason: “Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring two pence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it.” –C.S. Lewis
Blue: “I have loved the stars too fondly to be fearful of the night.” - from “The Old Astronomer” by Sarah Williams