Frances was introduced to our team through Anthony Barlich, BoHo’s digital arts creative guru. Below is an attempt to unravel her beautiful mind, path to developing her artistic expertise and that which inspired her logo design and branding work at Bohemian House.
Why/How did you choose your specific craft?
I studied graphic design in college and got deep into hand-lettering when I realized how useful it was to creating custom identities for projects. I'd been practicing my handwriting since middle school, and was excited to find something I enjoyed so much could weave itself into a productive living. My favorite sort of work involves drawing custom identities for good people and new companies.
What excited you about the Bohemian House project?
It's fun seeing a restaurant come to life, from concept to opening. And I was also excited to help develop BOHO's identity with my team members Anthony Barlich (photographer) and Jason Gerber (videographer). We typically work independently, and we enjoyed collaborating with each other in the name of Bohemia.
What was your inspiration behind your work at Bohemian House?
The majority of inspiration and direction came from our initial conversations with the team. We talked a lot about hospitality, character, community, and warmth, and it was important to put that message at the forefront. I did research to pinpoint styles that might encapsulate the experience we were hoping to create, and found quite a few beautiful old maps of Bohemia and some really great thick, ornate floral borders that pushed us in the final direction.
What’s integral to the work of an artist?
Discipline! Growth in any medium is gradual and requires effort. I feel so fortunate to have found the work I'm happy to devote time and energy too so early in life.
What’s your secret for staying true to your individual style?
Making personal work for my own enjoyment and exploration helps me solidify my individual style. It's important to remember the joy that pushed you to your work in the first place. That said, I consider myself a commercial artist before a fine artist (my most rewarding work solves someone else's problems rather than my own), so it's also necessary for me to nurture a range of styles that best serve the clients I'm working with.
Professionally, what does the future of your business look like?
Hopefully a lot like it does now. I really love working with good people, branding businesses like BOHO, and eating magical food all over Chicago.
recently: "Start where you are. Use what you have. Do what you can." - Arthur Ashe
Can I have more pierogis?
More about Frances: http://www.francesmacleod.com/